Step One in Starting a Business: Building Brand Assets

The early days of launching a business are both exciting and unnerving, as you’re ready to get going, but not always sure where to start. The first step, even before building a website, should always be building out brand assets.  Establishing the right look and voice for your brand, right from the start, helps you introduce your new idea to your audience with a foundation to build trust and familiarity.

Just like we communicate with others on a personal level with our voice, tone, facial expressions, and fashion, the way your brand looks and sounds is delivering a message. Your brand name, face, and style will have a resounding impact on how you’re perceived. Your business name, logo, colors, and fonts will represent your relationship with your customers everywhere your brand goes.

Your brand design needs to be both varied and consistent in order to give you some flexibility across channels, while still maintaining the familiarity you’re building with your audience. A simple logo is a good start, but it won’t tell your whole story. A full suite of harmonizing graphics, colors, and fonts becomes the toolbox you use to tell your story and leave a good impression. A simple, thorough checklist for brand development will include: 

• Name and Domain

• Logo Design

• Style Guide (colors and fonts included)

• Slogans and Catchphrases

• Brand Story / About Us

• Mission Statement

Once you’ve built solid brand assets, you’re ready to launch them on your website, social media channels, and across your digital presence. Smart Start can work with you to develop a face for your brand that will make your business shine. Your entire suite of brand assets can be created and delivered for a low, flat rate, freeing you up to focus on a strong launch.