Hello
I'm Tiecen Payne
I'm a Fractional CMO and Marketing Strategist with a passion for building smart, efficient strategies that help businesses thrive. After spending two decades leading marketing efforts for SaaS companies, eCommerce brands, and media organizations, I understand what it takes to build a powerful marketing engine from the ground up.
Marketing Strategy & Leadership That Drives Growth
I’ve worked with startups, global brands, and everything in between. Whether you need a Fractional CMO, consulting support, or help building an exceptional marketing team, I’m here to provide actionable insights that lead to measurable success.
Thought Leadership
Discover how AI is reshaping content creation for social media managers, marketers, and digital strategists! Uncover best practices for AI-driven content, how to train AI to match your brand voice, and whether AI will ever replace human creativity.
"Frankly, I think we’re just trying to comfort ourselves with the idea that AI could never sound like a person. I know it’s disconcerting, but this is gonna happen, so learn how to use the technology. One of the ways I know that AI is a woman is because, if you’re feeling threatened that she's gonna take over your job, it’s because you’re not good enough at it. "
-Tiecen Payne
Guy Harding,
Verisage Custom Software
I worked with Tiecen on marketing, branding, and positioning for my company, Verisage Custom Software. She is a joy to work with - an excellent marketer and a natural teacher. She was expertly assertive with what she knows and willing to learn about my business and strategy, applying what she learned to our marketing.
In short, I would hire her again in an instant.
Joe Tanner,
Clicked Connections
Tiecen was BY FAR, the best marketing experience I have ever had. She is an excellent communicator. I never once felt like I was in the dark. She took me along the journey to accomplish my goal and made me feel like part of the process.
Tiecen was the first marketing person that made me feel like they actually understood my product and cared about the success of the campaign that she put together. She tells a story, beautifully. She definitely has a gift.
I can't say enough good about my experience with Tiecen. I would HIGHLY recommend her for any marketing/strategy/growth initiatives.
Megan Lang,
Brand Strategist
Tiecen is a true wordsmith! Her ability to create the right message at the right time not only attracts the right customer but, retains them and builds loyalty along the way. Her messaging strategies allow for clear and concise content that hits right on the mark.
It was such a pleasure working with her and she was always quick to respond, very dependable and has excellent communication skills. You can easily see that she values relationships with her coworkers and the partners she works with.
Content Writing
I'm an analog girl in a digital world and I understand that consumers need to feel that high-touch along with their high-tech experience. Content is king when it comes to developing human connection and establishing a brand voice that resonates. The writing samples below show my versatility in voice and tone.
Website Management
Over the course of my career, I've had the opportunity to be a key stakeholder and content director for several website builds and redesigns. Working with design, development, programming, and administrative teams to pull a website project together is not only fun, it gives me a great sense of accomplishment when I see all our hard work pay off in the form of increased traffic and conversions. The samples below are sites that I have helped to build, populate with content, and manage in recent years.
