Power Up Your Sales Team Through Marketing

When the economy is slow and businesses are looking for ways to scale back on costs, it’s tempting to cut the marketing budget, but that moves companies away from growth.

Focusing on increasing sales revenue is the go-to strategy for businesses that need to gain or reestablish a foothold in the market. Sales is a cornerstone in the foundation of scalability, but marketing is equally important. Marketing is what fuels sales and enables your team to receive quality leads, create a solid value proposition, and retain customers. Dialing in marketing efforts is just as effective, if not more so, as motivating your sales team. 

To strengthen the link between marketing and sales, try focusing on these areas:

• Brand Awareness: Marketing campaigns that are on-brand and consistent create a sense of familiarity with your brand for your key demographic, which makes it easier for your salespeople to close the deal when the time comes. 

• Lead Generation and Nurturing: Generating a fresh lead is only the beginning of turning that potential into a sale. Targeted communication at key points in the sales funnel will nurture that lead towards a sale. The best marketing campaigns have potential customers reaching out to your sales team for more info, without any hard closing needing to take place.

• Market Research: Data gathered through marketing campaigns helps to tell the story of who your ideal customer is and what they’re looking for. This data informs messaging going forward, so you can send the right communication at the right time to the right audience.

• Content and Collateral: The marketing team should be responsible for creating blogs, emails, social posts, and other content that customers can receive to get to know your brand better. They can also create infographics, white papers, and product info sheets your sales team can use to enhance pitches and show off your product.

When you’re marketing team is aligned with these top priorities, they can provide your sales team with the resources they need to do what they do best  – close deals!

Let Smart Start help you put a marketing plan in place that will take your leads across the finish line.